Days before his resignation from post, Tourism undersecretary Vicente Romano III started a collaboration via public demand to replace the "Pilipinas kay Ganda" campaign. Introducing: "Project DOT wiki."
The initiative was started by Romano when he posted on his personal Facebook page last Oct. 19. The website www.tourismpilipinas.com were shown step-by-step process on how to join and help the Department of Tourism (DOT) come up with a new tourism brand name.
"[We] have gotten close to 60 responses...since it was announced [and] I am now doing a matrix of assignments so as to optimize contributions," DOT officer-in-charge Evelyn Macayayong said.
Romano, who headed DOT's planning and promotions regarding the new tourism brand, admitted responsibility in the failure of the slogan and website.
"I take the rejection of the brand by the people as a vote of 'no confidence' not just for the brand, but also for the person behind it. I take full responsibility for the branding controversy, and for this reason I am tendering my irrevocable resignation," he said.
Meanwhile, a Facebook fanpage called DOT D.I.Y. (Do It Yourself) was one of the earliest results of the Project DOT Wiki. Another fanpage was created, HelpDOT, carrying the same purpose and intentions as that of the first one.
Visit www.tourismpilipinas.com to know more about this initiative.
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BiyahengPinas.com thanks the following sources for this article:
Dimacali, Tj. GMANews.TV. DOT wiki project enlists public for new campaign. Posted November 24, 2010 from http://www.gmanews.tv/story/206769/dot-wiki-project-enlists-public-for-new-campaign
Dimacali, Tj & Sisante, Jam. GMANews.TV. DOT's Romano resigns over tourism campaign fiasco. Posted November 23, 2010 from
http://www.gmanews.tv/story/206697/dots-romano-resigns-over-tourism-campaign-fiasco
Tuesday, November 30, 2010
Monday, November 22, 2010
DOT most likely to change "Pilipinas Kay Ganda" logo
After much controversy and criticisms on the new tourism slogan “Pilipinas Kay Ganda,” the Department of Tourism (DOT) has openly expressed plans of revision and consultation for a better slogan and logo.
Though the agency has not yet withdrawn the slogan, DOT Assistant Secretary Benito Bengzon said they are now open for suggestions for the “national branding.”
“There is nothing definite yet. What is important is that the DOT is listening to all comments and we are open to suggestions,” Bengzon said.
Shortly after the launching of the new slogan, the new logo and website of DOT were suddenly pulled out following violent comments and criticisms. The wesite www.beautifulpilipinas.com was also deactivated because of errors in its contents.
In earlier interviews, DOT Secretary Alberto Lim said he and President Benigno Aquino III will discuss issues about the new logo.
According to Lim, DOT will most likely go back to the old slogan “Wow Philippines” in case the “Pilipinas Kay Ganda” logo is scrapped.
As for Malacañang, changing the slogan is not a problem especially because of the plagiarism issue in the new logo. DOT Undersecretary Vicente Romano III has earlier denied copying Poland's tourism logo.
“The color scheme and visual elements are markedly different,” Romano said.
A few days after releasing the country's new tourism brand, Lim and other DOT officers announced that the new slogan was not final, saying that “national branding” was up for discussion.
Before such controversies arose, Aquino himself announced the new tourism logo saying that it was a perfect timing to give the country a new image, considering the travel warnings of other countries against going to the Philippines.
Aquino was even consulted by the tourism agency about the slogan and logo, and he suggested some add-ons like the tarsier and a smiling face.
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BiyahengPinas.com thanks the following sources for this article:
Israel, Dale G. Cebu Daily News. New DOT Tourism Logo, website withdrawn. (Posted November 18, 2010) from
http://globalnation.inquirer.net/cebudailynews/news/view/20101118-303893/New-DOT-tourism-logo-website--withdrawn
Jaymalin, Mayen. Philippine Star. Back to 'Wow Philippines'? DOT denies plagiarism. (Posted November 20, 2010) from
http://www.philstar.com/Article.aspx?articleId=631748&publicationSubCategoryId=63
Though the agency has not yet withdrawn the slogan, DOT Assistant Secretary Benito Bengzon said they are now open for suggestions for the “national branding.”
“There is nothing definite yet. What is important is that the DOT is listening to all comments and we are open to suggestions,” Bengzon said.
Shortly after the launching of the new slogan, the new logo and website of DOT were suddenly pulled out following violent comments and criticisms. The wesite www.beautifulpilipinas.com was also deactivated because of errors in its contents.
In earlier interviews, DOT Secretary Alberto Lim said he and President Benigno Aquino III will discuss issues about the new logo.
According to Lim, DOT will most likely go back to the old slogan “Wow Philippines” in case the “Pilipinas Kay Ganda” logo is scrapped.
As for Malacañang, changing the slogan is not a problem especially because of the plagiarism issue in the new logo. DOT Undersecretary Vicente Romano III has earlier denied copying Poland's tourism logo.
“The color scheme and visual elements are markedly different,” Romano said.
A few days after releasing the country's new tourism brand, Lim and other DOT officers announced that the new slogan was not final, saying that “national branding” was up for discussion.
Before such controversies arose, Aquino himself announced the new tourism logo saying that it was a perfect timing to give the country a new image, considering the travel warnings of other countries against going to the Philippines.
Aquino was even consulted by the tourism agency about the slogan and logo, and he suggested some add-ons like the tarsier and a smiling face.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
BiyahengPinas.com thanks the following sources for this article:
Israel, Dale G. Cebu Daily News. New DOT Tourism Logo, website withdrawn. (Posted November 18, 2010) from
http://globalnation.inquirer.net/cebudailynews/news/view/20101118-303893/New-DOT-tourism-logo-website--withdrawn
Jaymalin, Mayen. Philippine Star. Back to 'Wow Philippines'? DOT denies plagiarism. (Posted November 20, 2010) from
http://www.philstar.com/Article.aspx?articleId=631748&publicationSubCategoryId=63
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