One of the most anticipated travel fairs in the country, the North Philippines (NorthPhil) Tourism and Travel Expo 2010, opened its doors once again to various tourism sectors and enthusiasts last Nov. 12 at the SM City Clark, Pampanga.
Spearheaded by the Department of Tourism (DOT) regional offices, NorthPhil 2010 aims to boost the tourism industry as well as show the culture and beauty of different northern provinces.
According to DOT Central Luzon Director Ronnie Tiotuico, the gathering of industry leaders from the government and private sector would “underscore the significance of the North Philippines as a major component of the country's tourism spectrum.”
The event was highlighted by talks from by DOT Asst. Secretary Benito Bengzon, Jr., Governor Bellaflor Angara-Castillo of Aurora province, and Pampanga Governor Lilia Pineda. A number of parades and dance numbers Pangasinan State University and Zambales Performing Arts among others, served as entertainment for guests and mall-goers.
Some of the activities included presentation and talks from different organizations like the Zamboanga Resort Owners Associations (ZROA) and the Pampanga Agents and Travel Society.
Cultural presentations from the province of Tarlac, Pampanga, Cagayan Valley, and Zambales also added to the enjoyment of the guests.
For Tiotuico, developments from cities like Subic and Clark served as an “effective marketing tool.”
“[In return], the NorthPhil Expo promotes the region as a start-off point for a tour in the entire archipelago,” he said.
The expo is a project of DOT offices in Cordillera Administrative Region, Ilocos, Pangasinan, Cagayan Valley, Central Luzon, and managed by the Philippine Exhibits and Theme parks Corporation.
Spearheaded by the Department of Tourism (DOT) regional offices, NorthPhil 2010 aims to boost the tourism industry as well as show the culture and beauty of different northern provinces.
According to DOT Central Luzon Director Ronnie Tiotuico, the gathering of industry leaders from the government and private sector would “underscore the significance of the North Philippines as a major component of the country's tourism spectrum.”
The event was highlighted by talks from by DOT Asst. Secretary Benito Bengzon, Jr., Governor Bellaflor Angara-Castillo of Aurora province, and Pampanga Governor Lilia Pineda. A number of parades and dance numbers Pangasinan State University and Zambales Performing Arts among others, served as entertainment for guests and mall-goers.
Some of the activities included presentation and talks from different organizations like the Zamboanga Resort Owners Associations (ZROA) and the Pampanga Agents and Travel Society.
Cultural presentations from the province of Tarlac, Pampanga, Cagayan Valley, and Zambales also added to the enjoyment of the guests.
For Tiotuico, developments from cities like Subic and Clark served as an “effective marketing tool.”
“[In return], the NorthPhil Expo promotes the region as a start-off point for a tour in the entire archipelago,” he said.
The expo is a project of DOT offices in Cordillera Administrative Region, Ilocos, Pangasinan, Cagayan Valley, Central Luzon, and managed by the Philippine Exhibits and Theme parks Corporation.
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BiyahengPinas.com thanks the source for this article:
The Philippine Star. NorthPhil Expo 2010 kicks off at SM City Clark today. (Posted November 12, 2010 from)
http://www.philstar.com/Article.aspx?articleId=629252&publicationSubCategoryId=87
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