Philippine Beauty Experts Shine at Cosmetologie 2010

The Philippine International Cosmetologists Association (PICA), the leading organization of beauty and wellness professionals and the only association accredited by TESDA, proudly presents Cosmetologie 2010: Beauty, Wellness, and Trends Expo at the SMX Convention Center from February 23-24, 2010.

Cosmétologie 2010: Beauty, Wellness & Trends is the biggest and most prestigious gathering of industry professionals in the country today. With the leading names in the beauty, wellness and fashion industries taking part in this grand occasion, Cosmétologie 2010 will set trends in a country that appreciates beauty inside and out.

Organized by PICA together with Premier Events Plus Group, Inc. (PEPGroup, Inc.), Cosmétologie 2010 is assured of being an effective platform to promoting the latest products and services. The event will provide the most rewarding educational experience to all its participants with different activities conducted by professionals and experts in various disciplines of cosmetology. Interactive workshops on Classic cutting, Comprehensive coloring, Seasonal and trendy styling, Specialty make-up, Nail enhancement, Hair enhancement, Aromatherapy and reflexology will be staged throughout the two-day affair. There will also be live demonstrations where visitors can watch and learn from the best in the industry as international and celebrity experts conduct demonstrations on-stage.

To highlight Cosmétologie 2010, the organizers will stage a fashion fair and runway show where visitors will see total looks come together with fabulous fashion, amazing accessories, spectacular hair and make-up all set to vibrant music and expert commentary.

New to the expo is the complete integration of the “Touch of Excellence”, touted as the most prestigious and most credible competition for the beauty professionals and budding stylists who will take part in a unique competition to showcase their skills and creativity in the following categories: Urban Chic Cut and Color (Ladies and Gents), Red Carpet Glamour Hairstyle and Make-Up, and Bridal Bliss Make-up.

For more inquiries, contact Premier Events Plus Group, Inc., at (632) 4269603, 9280931, 4354790, 9291576, 9297993, email, info@pepgroup.com or the Philippine International Cosmetologists Association at (632) 437-3734. Visit the event website at http://www.cosmetologiefair.com/.

13th APHCA Hair Olympics Returned To Manila

The Asia Pacific Hairdressers and Cosmetologists Association (APHCA) took full circle as its annual competition, the APHCA Hair Olympics, returned to where it all started: Manila.

The 13th APHCA Hair Olympics was hosted by the Filipino hairdressers’ association, Fil-Hair Coop, in celebration of its 25th anniversary, last October 21, 2009 at the Philippine Trade Training Center, in Roxas Blvd., Pasay City.

Established by Ricky Reyes in 1997, APHCA has now built a prestigious membership that includes Australia, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Macau, Malaysia, Mongolia, Myanmar, New Zealand, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, and the United States.

Featuring the best and the brightest hair and beauty professionals in the region, the APHCA Hair Olympics showcased the latest trends in hair and makeup and other new discoveries on beauty and wellness.

Representatives from member countries competed in various categories, including Men’s Cut and Blow, Ladies’ Cut and Blow, Bridal Makeup, and Commercial Makeup. Winners of the regional competitions held all over the country competed with participants from 12 APHCA member-countries. Categories are Men’s Cut, Ladies’ Cut, Bridal Makeup, Fantasy Makeup and Evening Makeup. The judging was done by foreign delegates from participating countries.

In the end, Jackie Rivera of the Philippines was hailed as the over-all champion. Rivera was also second runner-up in the Commercial Makeup category, first place in the Men’s Cut and Blow Dry Category and third runner-up in the Bridal Makeup Category. He went home with the champ’s crown, trophy, various salon equipment and supplies and the Php 50,000 prize courtesy of Technical Education and Skills Development Authority (TESDA).

Aside from the competition, beauty practitioners and salon owners were also invited to participate in seminars and demonstrations conducted by top professional hairdressers and cosmetologists from various beauty companies. There was also an exhibition of beauty and wellness products, cosmetics, food supplements, natural herbs and aromatherapy, as well as fashion and cosmetology schools.

For more information about the events, call 7268218, e-mail gandangrrpdm@yahoo.com and aphcaasssociation@yahoo.com.ph or visit their website at http://www.aphcaonline.com.