WORLDBEX 2010 Goes Green

WORLDBEX 2010 has turned green into more than just a color—it has become a goal, a statement and a mission.

In its 15th year anniversary and its grandest show to date, WORLDBEX (Philippine World Building and Construction Exposition), the first and foremost international construction trade show in the country, has adapted the theme “Constructing the Future Green Communities through Efficient Technologies and Materials.” Here, the latest building materials and technology will be showcased from March 17 to 21, 2010 at the World Trade Center, and Philippine Trade Training Center in Pasay City to aid architects, engineers, contractors and interior designers in making better structures that will stand up to the elements.

While this annual world-renowned expo has become the source of the most premium local and international products and services in the construction industry, local architects and building specialists are also looking forward to it because it has become an indispensable source of information for the latest construction trends and developments. This is all because of the highly anticipated WORLDBEX Seminars.

Acclaimed speakers from different parts of the globe who will grace the event include Engr. Sipco de Jonge (Netherlands); Arch. Timothy Wong (Singapore); Arch. Tai Lee Siang (Singapore); Ken Witherell (USA); and Terry Waterhouse (UK).

Meanwhile, local green advocates and experts will tackle a variety of topics: from living stylishly and efficiently in small spaces (by interior design guru Leo Almeria), to proper urban planning that will avert possible disasters (Arch. Felino Palafox, Jr.). Each day from March 18 to 20 will feature four different speakers who will share their expertise.

Who says the Philippines cannot go green? The country’s top architecture practitioners such as Arch. Jun Palafox, Arch. Albert Yu, and Arch. Philip Recto as well as leading interior designers Leo Almeria, Natalia Benitez, Suzet Cocuaco, Lot Hilvano, Wilmer Lopez, Chat Fores Lozano, Roland Laurena, Michael Pizarro, Tessa Prieto Valdez, Maritess Magcase & Rosalie Si, and Hubilla Design Group will show a uniquely local twist to sustainable design at the WORLDBEX’s Architects and Interior Designers Gallery.

Another facet of WORLDBEX 2010 that proves that sustainable development is now a global concern and responsibility is its Grand Embassy Pavilion. With about 28 countries represented, the Grand Embassy Pavilion will include United States of America, Turkey, Thailand, Finland, Syria, Indonesia, Korea, and Malaysia, among others.

WORLDBEX 2010 is sponsored by Boysen Paint, Davies Paint, Hunter Douglas, HCG, Lepanto Tiles, Mariwasa Tiles, WilsonArt, Puyat Steel, Puyat Flooring, and Cubes International.

For more information about the event, contact the Worldbex Services International at (632) 531-6374; 531-6350; 531-5044; 533-6988, fax (632) 533-2026, email: info@worldbex.com or visit their website at www.worldbex.com

Most Anticipated Food and Beverage Expo Slated this March

The 3^rd Philippine International Food and Beverage Expo (PIFBEX 2010), most anticipated food and beverage expo in the country providing the supply solution in this industry will be staged from March 4 - 6, 2010 at the World Trade Center in Pasay City.

Organized by Trade Advertising Exhibitions & Conventions International, Inc. (Tradecon, Inc), the three-day event will bring together food and beverage industry players and professionals from all over the Philippine and the world to interact, transact, and explore limited business opportunities among themselves. Since its inception, the event continues its advocacy to bringing together the Food and Beverage industry players from the Philippines and around the globe to explore unlimited business opportunities.

PIFBEX 2010 also aims to open the gateway to further trade expansion and reach by offering innovative business opportunities to decision-makers and new potential customers on the latest machinery, equipment and technology related to food processing, handling and packaging.

“The expo will feature programs and activities that offer a timely opportunity to create consumer awareness on new developments on food and beverages and directly promote them in the market and among shoppers, inspired food buyers and enthusiasts,” said Tradecon, Inc. president Mildred Caballero.

Among the highlights of PIFBEX 2010 is its dessert-making competition with the theme “Filipino Desserts” where students from different culinary schools in the country will take part in.

PIFBEX 2010 targets over 18,000 trade buyers and guests who are expected to the fair that will showcase everything on food and beverages, as well as food franchising and business systems.

For inquiries and updates on PIFBEX 2010, contact Tradecon, Inc., at (632) 482-5318, 395-5009, e-mail tradecon.inc@gmail.com or visit the event website at www.pifbex.com.

Philippine Beauty Experts Shine at Cosmetologie 2010

The Philippine International Cosmetologists Association (PICA), the leading organization of beauty and wellness professionals and the only association accredited by TESDA, proudly presents Cosmetologie 2010: Beauty, Wellness, and Trends Expo at the SMX Convention Center from February 23-24, 2010.

Cosmétologie 2010: Beauty, Wellness & Trends is the biggest and most prestigious gathering of industry professionals in the country today. With the leading names in the beauty, wellness and fashion industries taking part in this grand occasion, Cosmétologie 2010 will set trends in a country that appreciates beauty inside and out.

Organized by PICA together with Premier Events Plus Group, Inc. (PEPGroup, Inc.), Cosmétologie 2010 is assured of being an effective platform to promoting the latest products and services. The event will provide the most rewarding educational experience to all its participants with different activities conducted by professionals and experts in various disciplines of cosmetology. Interactive workshops on Classic cutting, Comprehensive coloring, Seasonal and trendy styling, Specialty make-up, Nail enhancement, Hair enhancement, Aromatherapy and reflexology will be staged throughout the two-day affair. There will also be live demonstrations where visitors can watch and learn from the best in the industry as international and celebrity experts conduct demonstrations on-stage.

To highlight Cosmétologie 2010, the organizers will stage a fashion fair and runway show where visitors will see total looks come together with fabulous fashion, amazing accessories, spectacular hair and make-up all set to vibrant music and expert commentary.

New to the expo is the complete integration of the “Touch of Excellence”, touted as the most prestigious and most credible competition for the beauty professionals and budding stylists who will take part in a unique competition to showcase their skills and creativity in the following categories: Urban Chic Cut and Color (Ladies and Gents), Red Carpet Glamour Hairstyle and Make-Up, and Bridal Bliss Make-up.

For more inquiries, contact Premier Events Plus Group, Inc., at (632) 4269603, 9280931, 4354790, 9291576, 9297993, email, info@pepgroup.com or the Philippine International Cosmetologists Association at (632) 437-3734. Visit the event website at http://www.cosmetologiefair.com/.

DOT Opens MICECon 2010 to all Business, Industry Sector

Department of Tourism (DOT) Secretary Joseph ‘Ace’ Durano has virtually opened the forthcoming conference on meetings, incentives, conventions and exhibitions (MICE) to the entire business community as he invites all members of the corporate and entrepreneurial sectors to join the Philippine MICE Conference (MICECon) 2010 slated at the Subic Bay Exhibition and Convention Center on Feb. 4 - 7, 2010.

Sec. Durano said MICECON 2010 would orient corporate executives and entrepreneurs on the latest trends in this field, provide them with a lineup of competent foreign and local service providers, present to them the best practices worldwide, and acquaint them with the global network of MICE experts whom they could tap, thus enabling them to optimize the benefits they could derive from staging their own MICE-related activities anywhere in the world.

“MICECON is not just for the MICE sector of the tourism industry, but for the entire business community since it revolves around a marketing tool that is now being used extensively worldwide in pursuit of corporate and entrepreneurial objectives,” Sec. Durano explained.

This is the first time that a MICE event will be held north of Manila. Previous MICE events were staged in Cebu, Boracay, Davao, Bacolod and Batangas. The staging of this event in Subic is intended to develop and market the North as another MICE destination outside Manila. This is also the first time that the country’s two major MICE-related events – the Philippine Incentive Marketing Conference (Phil-Incentive) and the Philippine Asia MICE Forum – are brought together to form MICECON 2010.

Organized by the DOT and its marketing arm, the Philippine Convention and Visitors Corp. (PCVC), MICECON 2010 includes an Amazing MICE Race, MICE Leaders Forum, Educational Tracks for MICE Mates, MICE market seminars, business networking, and bid presentations of future MICECON hosts.

Aside from the seminars, workshops and business networking activities, MICECON 2010 also includes special events in three key northern destinations – Balanga for bird watching, Subic for the main conference, and Clark for the post-tour.

MICECON 2010 is supported by the Subic Bay Metropolitan Authority, Philippine Airlines, Philippine Tourism Authority, Provincial Government of Cebu, City Government of Balanga, Bataan, Provincial Government of Bohol, Victory Liner, Islands Philippines, Primer Group of Companies, Recreational Outdoor Exchange (ROX), WOW Jeepney Tours, Clark Development Corp., Clark International Airport Corp., Coltrans, Marriott Hotel, Travellers International Hotel Group, Annset Holidays, Inc., INTAS Destinations, Yellowbird Tours, Abacus International, Smart Communications, Inc., TTG Asia, Manila North Tollways Corp., Philippine Association of Convention/Exhibition Organizers and Suppliers (PACEOS), Movement of Incentive Travel Executives (MITE), Hotel Sales & Marketing Association (HSMA), National Association of Independent Travel Agencies Inc. (NAITAS), and Travel Café Philippines.

For more information on MICECON 2010, contact the MICECON Secretariat at (632) 525-9318 local 233 or 525-6110, email phil.MICEconference@gmail.com, cit@dotpcvc.gov.ph, or visit www.dotpcvc.gov.ph.

Philippine Tourism Boosted at 20th Philippine Travel Mart

Spearheaded by Philippine Tour Operators Association (PHILTOA), the biggest association of tour operators and allied members, the 20th Philippine Travel Mart (PTM) was held last September 4-6, 2009 at the MegaTrade Hall of SM Megamall, Mandaluyong City.

PTM, the premiere and biggest travel, tourism and trade show in the country, has the most extensive coverage of the tourism and travel industry in the Philippines. It has a solid track record of bringing in thousands of local corporate buyers and consumers in a single venue for travel and tourism. It has also carved a niche in the international market as a prime venue for foreign buyers as a must-see, must-be event held in collaboration with the Department of Tourism.

PHILTOA, the main proponent behind the PTM, is the biggest association of tour operators and agencies that promote exclusively domestic and inbound tourism. It has a nationwide membership and has been at the frontier of Domestic tourism promotion, partnering with DOT, and its regional offices.

With “Beyond the Usual… Experience IT Here” as conference/exhibition theme, the main highlight of this year’s PTM was the Grand Vacation Sale ng Bayan, where exhibitors and participants offered beyond the usual, attractive discounts and special offers to consumers during the 3-day event. Reservations for travel and tour, hotel, transport (sea and air) were available to be purchased at lower rates but should be availed of or completed on or before November 15, 2009.

BPI credit card holders were entitled to 12-month instalment term promos inclusive of 3 day-2 night packages, complete with airfare, land transfers, hotel accomodations plus beyond the usual activities.

Aside from individual buyers, programs were also available for small and medium businesses to big corporations. The Corporate Buyers Program offered options for trips, tours and adventures geared towards corporate outings or even as company incentives to its employees.

Eco-tourism is one of the main pillars of this year’s efforts of showcasing beyond the usual in Philippine tourism and encouraging consumers to experience the Philippines in unusual ways. For this year, PTM has partnered with ABS CBN Foundation for their Kapit Bisig Para Sa Ilog Pasig project in launching another new innovation in Philippine tourism –thru the Pasig river travel cruise. The intent is to promote the Pasig river cruise as a tourism vehicle that ends in Escolta, tying it in with a walking tour of Binondo, cuisines galore from street foods to fine dining and tiangge shopping.

Entrance to the PTM exhibit was Php 50.00, while for senior citizens and students it was only Php 40.00.

An exciting line-up of special crowd-drawing events were conducted to ensure patronage from the different provinces as well as the greater Manila area consumers. Among this year’s events were the traditional Bituin ng Kasuotang Filipino, the traditional Best Cultural Presentation, Tourism Quiz Bee, seminar for students and practitioners in the travel industry entitled Biyahe-info, one-on-one corporate business meeting between sellers and corporate buyers entitled BiyahExhange, and an Eco-Chorale Competition which had two divisions, High School level and College level. A thanksgiving mass was given on the last day of the exhibit, and also the awarding of winners was done on the same day. The theme for the 21st PTM was also unveiled before the last day of the event ended.

The 20th PTM was sponsored by the Department of Tourism, Philippine Tourism Authority, Subic Bay Metropolitan Authority, Philippine Airlines, PAGCOR, CLARK Freeport, Primer Group of Companies, Chase Technologies Corporation, Jeepney Tours, BPI Express Credit, Kapit Bisig Para Sa Ilog Pasig, ABS-CBN, ABS-CBN Foundation, Manila Bulletin, ANC, Expat Travel & Lifestyle Magazine, Travel Update Philippines, The Foreign Post, Travel Plus, Travelife, Good News Pilipinas!, Philippine Daily Inquirer, Homestyle Magazine, and Pasig River Rehabilitation Commission.

For more information on Philippine Travel Mart, contact the Philippine Tour Operators Association at info@philtoa.org, secgen@philtoa.org or visit the event website at http://www.philtravelmart.com.